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Royal Caribbean and Inter Miami Announce Partnership

Royal Caribbean and Inter Miami Announce Partnership

Cruise line Royal Caribbean is partnering with Major League Soccer team Inter Miami CF to become the club’s Main Partner and Official Vacation Partner.

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Royal Caribbean International and pro soccer club Inter Miami CF are teaming up in a multi-year collaboration to energize fans both in South Florida and worldwide. In an unprecedented partnership, the cruise line has signed on as Inter Miami’s Main Partner and Official Vacation Partner.

Inter Miami and Royal Caribbean have begun the first phase of their alliance

Royal Caribbean and Inter Miami kicked off the first phase of their partnership by officially welcoming global fútbol icons and their families to Miami in July. The unveiling event, La Presentación, marked the beginning of the alliance in a sold-out DRV PNK Stadium.

“Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community,” said Jason Liberty, president and CEO of Royal Caribbean Group.

“It’s been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energize South Florida. As the Club’s Main Partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world,” Liberty continued.

Royal Caribbean International and Inter Miami CF have kicked off an unprecedented, multiyear partnership (image courtesy of Royal Caribbean)

“We are proud to partner with Royal Caribbean, an iconic Miami brand,” said Inter Miami CF Managing Owner Jorge Mas. “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”

Starting with the next home game at DRV PNK Stadium, fans will see the brands collaborate on and off the field, including on stadium LED displays, in-game content, fan zone activations, and via the club’s digital and social channels.

Additionally, local initiatives in South Florida will bring the two hometown favorites’ shared dedication to the area to life. This builds on Royal Caribbean’s decades-long tradition of honoring and supporting the ports of call it visits and Inter Miami’s dedication to using soccer for good since the team’s founding.

“We always look for the opportunities that will provide us with an authentic partnership, and this one is a perfect fit,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “This partnership makes total sense for all of us: two local brands with global audiences and huge ambitions.”

Cheering on Inter Miami CF ahead of its first Leagues Cup match, Royal Caribbean International put on an epic light display at PortMiami. The Club’s signature pink color shone brightly from the cruise line’s state-of-the-art Terminal A (image courtesy of Royal Caribbean)

“Royal Caribbean and Inter Miami have won the hearts and minds of fans from around the world,” said Kara Wallace, senior vice president and chief marketing officer for Royal Caribbean International. “Together as partners, the possibilities to reach more dreamers and adventurers are exponential from ship to pitch, especially as we look forward to the arrival of the new Icon of the Seas to Miami.”

Related: Royal Caribbean Reveals Reimagined Dining on Icon of the Seas

About Inter Miami CF

Club International de Fútbol Miami, known as Inter Miami CF, is an American Major League Soccer team in its fourth season. Inter Miami plays and trains at its 34-acre centralized facility, which includes DRV PNK Stadium, a 50,000-square-foot training center, and seven fields in Fort Lauderdale, Florida.

In addition to the MLS team, the Club fields MLS NEXT Pro team Inter Miami CF II and also offers a youth academy for ages U12 to U19.

Royal Caribbean’s Freedom of the Seas, displaying Lionel Messi’s iconic #10 as it arrived at PortMiami (image courtesy of Royal Caribbean)

More news about Royal Caribbean

Are you a fan of Inter Miami CF and Royal Caribbean? Are you excited about the new partnership? I’d love to hear your thoughts in the comments!

Carrie Ann Karstunen