Skip to Content

Cunard’s Queen Anne to Offer Elevated Retail Experience

Cunard’s Queen Anne to Offer Elevated Retail Experience

With fewer than three months until the launch of Queen Anne, Cunard has shared a sneak peek at the enhanced shopping experiences guests can expect aboard the new ship.

Listen to this article

Cunard has announced a unique collection of 115 upscale brands that will be available on board, from luxury watchmakers Bremont to the beauty division of the French fashion house Chanel.

Queen Anne‘s retail space will feature 115 upscale brands, including Chanel’s beauty division

Many of the brands—27 in total—will be partnering with Cunard for the first time, including Hugo Boss, Raishma, Chapel Down, Whittard, and 886 Royal Mint.

Garrard, the UK’s first official crown jeweler, will also open its first boutique on a Cunard ship.

The cruise line promises that Queen Anne will usher in a new era of retail therapy at sea, with her curated assortment of other Walpole brands. Cunard joined Walpole, the official trade association for British luxury, in 2019.

Related: Theatre Producer David Pugh Will Bring West End to Queen Anne

Queen Anne’s luxe retail spaces will feature several firsts for Cunard

Created by Parisian interior designer Sybille de Margerie, the ship’s imaginative retail spaces will feature meandering pathways, designed to encourage curiosity and investigation.

Queen Anne will boast several spaces designed to bring products to life through up-close experiences, ranging from light-filled boutiques—some with stunning sea views—offering jewelry, clothing, accessories, and gifts to hand-picked collections of pre-loved accessories from designer names.

The Grand Lobby Boutiques area aims to be the ultimate venue for retail indulgence, where cruisers will find the first-ever Garrard fine jewelry boutique at sea, along with the Experience Lounge and Queen Anne’s Cabinet of Curiosities.

The new ship will debut the Cabinet of Curiosities concept, featuring 38 display cases showcasing curated treasures from a variety of luxury brands, celebrating the style and intrigue of travel.

Along with never-before-seen treasures from Cunard’s archives, this immersive, one-of-a-kind rotunda gallery will feature a 360-degree display of collectibles, jewelry, fashion, and art pieces available for purchase.

Queen Anne’s Grand Lobby Boutiques space has been designed by Sybille de Margerie (artist rendering courtesy of Cunard)

“Luxury ocean travel is all about escapism and being immersed in a world full of unique and enriching experiences. It’s a philosophy we are passionate about bringing to life with our new ship Queen Anne, which is why we are all so excited about her elevated retail offering,” Cunard’s president Katie McAlister said in a press release.

“Nowhere else will travelers be able to find such a beautifully curated collection of luxury brands at sea or learn about heritage brands in such an engaging way as with Queen Anne’s Cabinet of Curiosities,” McAllister continued.

Another feature of Queen Anne‘s upgraded retail offering will be the Experience Lounge, combining dining and drinks with shopping in a stylish location.

Related: Cunard Previews New Dining Venues Aboard Queen Anne

Queen Anne will offer a dedicated Shopping Host—the only position of its kind in the Cunard fleet—to further improve the guest experience. This personal shopping concierge will be well-versed in both the brands’ histories and the current assortment.

A personalization desk will be available for cruisers who wish to add a personal touch to purchases with engraving or embossing.

Queen Anne will debut this spring

When Queen Anne enters service in May 2024, joining Queen Mary 2, Queen Elizabeth and Queen Victoria, it will be the first time since 1999 that Cunard will have four ships in simultaneous service.

Cunard’s new Queen Anne will bring the line’s fleet to a total of four ships when she sets sail this May (artist rendering courtesy of Cunard)

During her inaugural season, Queen Anne will sail from Southampton on itineraries to the Mediterranean, Scandinavia, the Canary Islands, and the Norwegian fjords, visiting more than 60 unique destinations in 16 countries including many of Europe’s most fascinating historic cities.

Related: Cunard Announces Three-Year Partnership with British Film Institute for Queen Anne

More news about Cunard

Are you planning to sail aboard Queen Anne when she debuts this spring? What are your thoughts about the new ship’s retail offerings? I’d love to hear from you in the comments!

Carrie Ann Karstunen